This month, Apple Vacations launched the Ask An Agent campaign that encourages consumers to seek the advice of a professional travel agent before making vacation plans. Apple Vacations plans to place many advertisements in consumer media outlets, spreading the message that travel agents are experts who can add value to a vacation.
“For 40 years, Apple Vacations has been committed to the success of travel agents,” said Tim Mullen, senior vice president of Apple Vacations. “The value of a professional travel agent is immeasurable, especially in today’s environment. By reiterating this message and putting substantial marketing dollars behind it, we believe we can drive more consumers to travel agents and make a real impact.”