Babymoon Boom

Ken Shapiro This issue’s cover story, “Baby On Board” (page 14), is of special interest to me. A few years back one of my oldest friends, a registered nurse midwife who has delivered hundreds of babies, mentioned an idea she had. She said that someone should create a resort specifically designed for preg

By: Ken Shapiro

This issue’s cover story, “Baby On Board” (page 14), is of special interest to me. A few years back one of my oldest friends, a registered nurse midwife who has delivered hundreds of babies, mentioned an idea she had. She said that someone should create a resort specifically designed for pregnant women and new families. While there are plenty of products marketed to this group, there were few travel options. The resort could have special spa offerings and informational classes, and be designed to give the parents-to-be a last fling before all the lifestyle changes that come with a new baby. It could be called a “babymoon” because it’s sort of like a honeymoon.

“Great idea,” I said to my friend. Then we both got busy again with the stuff of life, and forgot all about the conversation.

A few months later, I began getting press releases mentioning babymoon packages being offered at local resorts. Then more releases, and more. It was clear my friend missed the boat on her great idea.

Today, as you’ll read in the story, babymoons are offered at resorts all over the world, and it’s a great niche product for agents to sell. One option might be to team with a local hospital and distribute your agency’s information to prenatal classes or expecting couples. Even if the babymoon packages don’t pay big dividends at first, it could introduce a new family to your agency and may eventually lead to you handling all their future travel.

Another lesson to be learned from my experience, however, is that you should never let a good idea pass you by. You have to act on those lightning strokes of genius we all get from time to time, and act quickly, before it’s too late and you end up reading about it in some magazine.

Finally, in case you doubted TAW’s commitment to bringing you great first-hand stories, I’d like to mention that the writer of this issue’s cover story is our Managing Editor, Janeen Christoff, who as we go to press is expecting her own baby any day now. I’m sure it was tough for Janeen to be pampered at various resorts as she researched this story, but we all appreciate her hard work! K.S.

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