The Brazil Tourism Board promoting the 2012 Rio Marathon in New York // (c) 2011 The Brazil Tourism Board
At the ING New York City Marathon, the Brazil Tourism Board promoted the country’s 2012 Rio de Janeiro Marathon. Brazil ambassadors cruised around the New York course — stopping in Central Park, Times Square, Columbus Circle and Union Square — in an effort to promote the 2012 marathon and half-marathon.
Brazil expects 44,000 runners to the country’s event next year. In addition to the marathon and half-marathon, Rio de Janeiro will also be hosting the Olympikus Family Run, a 6 kilometer run in Aterro do Flamengo.
Currently, the United States is the second largest source of tourists to Brazil.