CA Tourism Budget Victory

Assembly committee approves funding with 10 percent cut

By: R. Scott Macintosh

The budget for promoting tourism in California cleared the first hurdle towards its renewal recently with the State Assembly budget sub-committee voting to reinstate funding with only a 10 percent cut.

California Gov. Gray Davis has targeted the funding to market tourism in the state for total elimination as the state grapples with a multi-billion dollar budget shortfall. California Tourism receives a little more than half of its $12 million budget from the state.

“We are celebrating a small victory on our tourism budget crisis issue,” the California Travel Industry Association (CalTIA) President and CEO, Terri Taylor-Solorio, wrote in a letter to industry colleagues. “And as I like to remind the legislators I speak to, ‘Tourism makes a positive contribution to California’s economic and employment health!’”

Among the lobbyists joining CalTIA’s efforts in Sacramento were representatives from Universal Studios, The Walt Disney Company, SeaWorld and the California Travel Parks Association.

The Senate budget sub-committee is next expected to vote on the budget this week, when the General Assembly reconvenes from Spring Break.

To keep pressure on legislators and the governor, CalTIA is inviting travel industry executives to its annual Public Affairs Conference on April 29 at the Sheraton Grand Sacramento. Taylor-Solorio said the conference will be “tourism’s great stand.”

“This is the time for the travel and tourism industry to unite and have a say against the elimination of the state tourism department,” she said.

A registration form is at; or call 916-443-3703.