CLIA Forecasts Banner Year

About 11.1 million people will take a cruise in 2005, the Cruise Lines International Association (CLIA) estimated. The association also raised its estimate for the number of people who cruised in 2004, to 10.6 million. Of that number, CLIA said, 9.4 million were North American-sourced passengers. CLIA


About 11.1 million people will take a cruise in 2005, the Cruise Lines International Association (CLIA) estimated.

The association also raised its estimate for the number of people who cruised in 2004, to 10.6 million. Of that number, CLIA said, 9.4 million were North American-sourced passengers. CLIA’s numbers are based on data from its member lines, which primarily are U.S.-based cruise companies.

Occupancy was 105% in 2004, the highest annual occupancy rates in CLIA’s history, and is expected to remain at that percentage through 2005, said Andy Stuart, CLIA’s incoming chairman, at a meeting in New York.

CLIA also unveiled its “Year of Technology” campaign, designed to educate agents about e-marketing, Internet research and CRM technology.

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