Celebrity Debuts First Cruise Industry Avatar

Lexi the avatar shared travel information at the Los Angeles Times Travel Show By: Chelsee Lowe
<span style="border-collapse: collapse; color: rgb(34, 34, 34); font-family: Arial; line-height: normal; ">Lexi, Cruise Planners' Joanne Davis and...
Lexi, Cruise Planners' Joanne Davis and Celebrity Cruises' Yvonne Fields at the Los Angeles Times Travel Show © // 2014 Celebrity Cruises

Earlier this month, Celebrity Cruises debuted its latest marketing tool, a life-sized hologram named Lexi that shares information about the cruise brand’s travel offerings. The hologram, projected onto a plexiglass cutout with high tech film, turned heads at the annual event and doubled the number of visitors at Celebrity’s booth. 

Scott Clifton, director of sales for Celebrity Cruises, got the idea for Lexi while walking through a TSA checkpoint at Long Beach Airport, where a hologram named AVA – short for Airport Visual Assistant – gave passengers directions on how to move through the checkpoint with ease.

“I was fascinated by how other passengers looked at her,” said Clifton. “Several people even took video and self-portraits with AVA.”

Clifton reached out to the avatar’s manufacturers, found a local actress to play Lexi and recorded different scripts on Celebrity Cruises’ wide range of amenities. Additional avatars have been ordered and the company plans to use the tools in key markets across the U.S.

“While Lexi could never replace Celebrity Cruises’ outstanding sales team, she has proven to be a real show stopper at consumer events,” said Keith Lane, vice president of sales. “An added benefit is that she doesn’t take lunch breaks or need any days off.”

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