Changing With the Times 10-15-2004

Group Voyagers embarks on an ambitious expansion

The days of “one-size-fits-all” European package tours is long gone. Baby Boomers are no longer content to simply hop on a bus for a whirlwind visit to multiple cities and sights. So what is a tour operator that has long specialized in just this sort of voyage to do?

Phillip Gordon, president and CEO of Group Voyagers, is supplying the answer. In positioning the company for the future, Group Voyagers now offers five brands, offering a variety of choices to appeal to a much broader segment of the market. See “Beyond the Cosmos” (page 10) for more on what’s in store at this venerable operator.

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