Karen Clarkson has assumed the newly created role of vice president, North America for VisitBritain.
"We are delighted to see Karen assume this important leadership position," said Sandie Dawe, VisitBritain's CEO. "The American and Canadian markets are critical to Britain's tourism industry, so Karen's experience, enthusiasm and relationships will serve the organization and sector tremendously."
Clarkson joined VisitBritain in 1999 as a senior marketing executive. She has also worked for VisitScotland, headed VisitBritain's France and Benelux operations and recently led the U.S. public relations and communications program.