Eric Welter has been named Collette Vacation’s senior vice president of marketing. In this role, Welter will oversee all global efforts relating to marketing, database development and analysis, advertising, communications, public relations, partnership marketing, online marketing, print and broadcast production for the company’s group and travel agent channel. Eric is responsible for developing and executing the company’s strategic marketing plan.
Most recently, Welter was senior vice president and chief marketing officer for Tweeter Opco, LLC.
“We’re thrilled to welcome Eric to Collette. His wealth of experience in travel and retail with such travel companies as Viking River Cruises, Grand Circle and J.Jill will be an invaluable asset,” said Sullivan. “Eric will work closely with our partners to drive new business using the latest technical marketing innovations in the industry.”