Christine Thurlow of Holland America Line and Thomas Hayden of Affluent Traveler Collection at the Affluent Traveler Symposium, the first of three conferences held by American Marketing Group // © 2012 Ron Smith
It may be difficult to bring travelers to the desert during the scorching summertime, but American Marketing Group (AMG) did just that. More than 1,000 travel agents joined AMG, the organization behind 19 travel brands, including TravelSavers, Network of Entrepreneurs Selling Travel (NEST), the Affluent Traveler Collection and Well-Being Travel, for its marathon of travel conferences held at the Phoenician Resort & Spa in Scottsdale, Ariz.
The Affluent Traveler Symposium, the first-ever Well-Being and Medical Travel Conference 2012 and Travel Market 2012 attracted agents with general sessions, trade shows, breakout sessions, special guests and gala dinners and celebrations.
During the events, AMG announced the continued overseas growth of the Affluent Traveler Collection; the launch of both a new email marketing program and a new social media platform for its TravelSavers, NEST and Affluent Traveler agents; the expansion of NEST training; and the unveiling of a VIP Concierge Program that helps AMG’s agents boost cruise sales by offering clients exclusive perks onboard.