Delta simplified its fare structure Jan. 5 for all travel within
the continental U.S., slashing walk-up fares by as much as 50
percent, eliminating the Saturday-night stay requirement and other
restrictions, and reducing the categories of fares to six in coach
and two in first class.
Delta executives said they hope the changes, along with a
halving of the change fee from $100 to $50 that took effect Dec.
15, will win back the trust of customers and stimulate more traffic
on the carrier as well as stop them from defecting to low-cost,
low-fare competitors such as JetBlue, Southwest and AirTran.
Under Delta’s new structure, dubbed SimpliFares and already
implemented in Cincinnati for the past four months, one-way fares
are capped at $499 for coach and $599 for first class, not counting
taxes and fees.
Restrictions have been reduced, but not eliminated.
Nonrefundable roundtrip fares require a one-night stay, but it can
be any night of the week. For any purchase other than a full fare,
a roundtrip ticket is required.