Destination: Cyberspace

Ken Shapiro Our jobs just got a little easier. Almost every week we get a request from an agent or supplier asking us for a copy of an article they saw in TAW. We always do our best to track down the issue and send the article, even if it takes us awhile to find it. Well that won’t be necessary from here

By: Ken Shapiro

Our jobs just got a little easier. Almost every week we get a request from an agent or supplier asking us for a copy of an article they saw in TAW. We always do our best to track down the issue and send the article, even if it takes us awhile to find it. Well that won’t be necessary from here on out, however, because last week we launched TravelAgeWest.com, our new Web site.

One of the many special features of the new site is that every issue of the magazine will be posted, so if you’re looking for an article, it should be readily available online. In addition, our home page will feature regular “Web Exclusives” original stories and photos that can only be found online. (Our current exclusive is a first-hand report on Thailand from photojournalist Mark Edward Harris.)

Along with enhanced editorial content, agents will find free marketing tools as well, including electronic postcards, customizable electronic brochures, supplier links and destination newsletters. The tools are easy to use and will help you take your marketing efforts to a new level.

Finally, be sure to go online and enter our frequent “Click & Win” contests for a chance to win free travel. Our current contest is for a five-night, all-inclusive stay at Sandals resorts. (Sign me up!)

The staff here is very excited about this new site and not just because it will save us time sending out articles. Over the past few months we’ve worked closely with the site’s programmers, planning and designing every aspect of TravelAgeWest.com in order to provide the kind of in-depth destination coverage, industry insights and free marketing tools that will help your business succeed.

Most important, however, we believe our new Web site is in keeping with our mission of helping agents stay ahead of the curve and exploring the frontier of travel. Even if in this case the frontier is virtual.

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