Disney, Alamo Ink Deal

Marketing agreement designates Alamo as the official rental car company of the Walt Disney World and Disneyland resorts


Alamo Rent A Car and the Walt Disney Co. have signed a marketing agreement designating Alamo as the official rental car company of the Walt Disney World and Disneyland resorts.

Under the deal, Alamo replaces its sister company, National Car Rental, as Disney’s official rental car partner, a distinction that National had held for 22 years.

The shift followed a new brand strategy by ANC Rental Corp., parent of Alamo and National, which focuses Alamo on leisure travelers and National on business travelers. National is maintaining its previous relationship with Disney’s corporate travel group.

As part of the agreement, Alamo also becomes the official supplier of rental cars to the Walt Disney Travel Co. tour operations.

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