At the show, TAW’s Managing Editor, Janeen Christoff (right), met with Ecuador’s director of marketing, Jose Vallejo, to get an update on tourism to the country. // © 2011 Janeen Christoff
Ecuador had a major presence at the Los Angeles Times Travel & Adventure Show, which took place March 19-20 at the Los Angeles Convention Center in downtown Los Angeles. The country's booth was flanked by a zipline erected by the country's tourism office to underscore the message that Ecuador is an ideal destination for adventure travelers.
"Tourism is growing in Ecuador," Jose Vallejo, director of marketing for the Ecuador Ministry of Tourism, told TravelAge West. "In the last two months, visitor numbers are already up 10 percent over the same time in 2010."
Currently, the Ecuador Ministry of Tourism is working on developing more than 40 destinations for tourism, including seven new beaches along the Pacific Coast. The country is working to improve security, build infrastructure and develop a system of quality control to ensure the best experience for visitors.
Next year, the annual Travel & Adventure Show will be moving back to its former location at the Long Beach Convention Center.