Europe Strong Despite Weak Dollar

Carlson survey reveals Europe bookings are up

Despite the euro’s recent edge against the dollar, a Carlson Wagonlit Travel Associates survey of 158 of its U.S. members done on Feb. 12 to 13 found that 66 percent reported that 2004 Europe bookings were up, compared with the same period last year, 23 percent said Europe bookings were on par with 2003 and 11 percent indicated that Europe bookings were down. Of the 66 percent of agents reporting increased Europe bookings, half of them said the bookings’ jump was “significant.”

Furthermore, in a Feb. 18 to 20 Carlson Wagonlit survey of 158 members, agents cited strategies for maximizing clients’ bang for their bucks across the Atlantic. “Booking a complete travel package” (51%), “travel during the off-season” (31%) and “book a Baltic/Mediterranean cruise” (13%) were the top picks, according to survey results.