Family Time

With this issue, I’m proud to introduce readers to a new publication, Family Getaways.

By: By Kenneth Shapiro

Kenneth ShapiroWith this issue, I’m proud to introduce readers to a new publication, Family Getaways.

Created by the same editorial team that brings you TravelAge West, this new quarterly publication is dedicated to the family-travel market, and we believe there’s a definite need for it. As the economy continues its slow down, other niche markets may take a hit, but research shows that family travel remains a core expenditure. According to a national survey of approximately 4,600 adults conducted by Ypartnership, almost three-quarters (70 percent) revealed they have taken a vacation primarily to celebrate a special occasion, and 77 percent of those respondents said their motivations for taking such vacations were a direct result of a desire to spend more "family time" on vacation and "reconnect with family."

Plus, as the stress of the recession increases, families will likely see time spent together as even more important.

In addition, as more multigenerational families travel together, agents will be called upon for fresh ideas that fit a wider variety of client. Whether your clients are looking to travel with just their immediate family or if they are planning a major family reunion, Family Getaways will offer agents ideas, products, on-site reviews, packages, deals, sales tools and more.

While Family Getaways is directed at agents, the tone of its articles is slightly different from stories in TravelAge West. These stories may be a bit more fun and less technical, and they will definitely be full of information that’s ideal for sharing with your clients.

In addition, starting next month, travel agents should be on the lookout for a new Web site,, that will enhance the stories in the print magazine, as well as supply original content on this important segment of the market.

These days, we believe it’s crucial for agents to focus on the core segments of the travel industry. Family travel is certainly one of those. That’s why we are so happy to be adding Family Getaways to your arsenal of resources.

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