I was just sitting down to write this issue’s Viewpoint, about the benefits of glamour camping (or "glamping"), the subject of this issue’s cover story, "Rustic Elegance".
I intended to write about the importance of promoting and appreciating nature in light of the environmental concerns we face today. I was also going to mention that so many of the people I meet in the travel industry prefer this kind of getaway for their own families. I think if you work at or with resorts, for instance, the last way you want to spend your vacation is at one. Naturally, busy travel professionals, like all hard-working professionals, look for peace, quiet and the simple things on vacation, and enjoy trips where they can truly get away and spend time with their families. Travel agents can benefit by keeping this simple fact in mind and offering the right clients the option of an elegant yet rustic escape.
However, I had to rethink my plan for this article.
I’m writing this while on vacation myself. I’m with my family in Salzburg, Austria, and the kids are lying in bed beside me watching — what else — "The Sound of Music," which was filmed here.
We just had dinner in Old Town, with its beautiful buildings and classical music filling the streets, and walked back along the river to our hotel. There was a fall nip in the air, which makes the bed covers even cozier.
It occurred to me that this is what summer travel is really all about. Families, removed from the pressures and distractions of our busy lives, discovering simple pleasures together — a good meal, sublime music, an evening stroll and a cozy bed. This is the gift that all of the people in the industry, but especially travel agents, give to the world. And it is not a trifling and insubstantial treat these days. It makes me proud to be a small part of it.
So if you’ll excuse me, I’ll leave the insightful and elegant Viewpoint for next time. I’m on vacation, and we’ve got a movie to watch.