GIANTS Renamed Ensemble Travel

GIANTS, the 36-year-old travel agency network, has changed its name to Ensemble Travel as part of a brand-building strategy. The new brand is a step in the evolution from a business-to-business organization to a business-to-consumer network focused on helping its members grow their business. Ensemble’


GIANTS, the 36-year-old travel agency network, has changed its name to Ensemble Travel as part of a brand-building strategy.

The new brand is a step in the evolution from a business-to-business organization to a business-to-consumer network focused on helping its members grow their business. Ensemble’s tagline is, “Experience that takes you places.”

GIANTS was originally formed as the Greater Independent Association of National Travel Services.

Other steps recently taken: preferred suppliers reduced from more than 100 to about 40; membership rolls trimmed to 1,500; and increased sales volume with preferred suppliers by about 50 percent through April when compared to the same period a year ago.

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