Great Expectations 3-17-2006

Kenneth Shapiro This issue’s cover story, “Tauck’s Time to Shine” (page 18), is a profile of tour operator Tauck World Discovery. This third-generation, travel-agent favorite has been in the business far longer than the average family business. As you’ll read, Tauck executives in part credit the company’s

By: Kenneth Shapiro

This issue’s cover story, “Tauck’s Time to Shine” (page 18), is a profile of tour operator Tauck World Discovery. This third-generation, travel-agent favorite has been in the business far longer than the average family business. As you’ll read, Tauck executives in part credit the company’s success on its ability to adapt in order to do whatever it takes to get the job done right.

“By consistently exceeding our guests’ expectations, we’ve built a loyal following of travelers and the industry’s highest repeat guest rate,” said Robin Tauck, the company’s CEO.

Tauck World Discovery, of course, is not alone among travel companies that “consistently exceed expectations.” To honor the industry’s top suppliers, TravelAge West is introducing the WAVE Awards. WAVE stands for Western Agents’ Vote of Excellence, and the award is designed to give travel agents in the West the opportunity to recognize the outstanding qualities and services of their supplier partners. Beginning April 1, we will present the full list of Editor’s Pick recipients both in the magazine and online at TravelAgeWest.com and it will be up to you, the agents, to cast your votes to select the final winners.

You will hear more about the awards in upcoming issues, but we sincerely hope that you will vote for your favorite suppliers and acknowledge the best of the best.

While we are on the subject of awards, I’m proud to say that TravelAge West was recently chosen as a finalist for two Maggie awards. This honor is given to a select group of magazines and Web sites (out of hundreds of entries) by the Western Publications Association. This is our second year as a finalist (last year we brought home two Maggies), and we are grateful to be acknowledged yet again.

Like Tauck World Discovery, at TAW we hope that we always exceed your expectations. At least that is what we will continue to strive for. K.S.

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