Helping You Sell Vancouver

Kenneth Shapiro Donita Dyer, a former travel agent, is now a sales associate with Tourism Vancouver, the city’s official tourism office. Of course, Vancouver is the subject of this issue’s cover story, “The Hippest City You’ve Never Visited,” and Dyer is happy to confirm that hipness can be easily transla

By: Kenneth Shapiro

Donita Dyer, a former travel agent, is now a sales associate with Tourism Vancouver, the city’s official tourism office. Of course, Vancouver is the subject of this issue’s cover story, “The Hippest City You’ve Never Visited,” and Dyer is happy to confirm that hipness can be easily translated into profits for enterprising agents. And she wants TAW readers to know Tourism Vancouver is there to help.

“We have a great Web site,” Dyer said. “Under the Travel Trade section travel agents can order brochures and read our travel agent newsletter called ‘Trade Secrets,’ among lots of other available information.”

That kind of support for agents is great, but how can agents add on a pre- or post-cruise stay in the city, or send a hip young couple there for a getaway, if they’ve never spent any time in the city themselves?

Dyer agrees that’s a situation that needs fixing. “In order to sell any destination, you need to experience it first hand,” she said. “We offer a Vancouver Attraction Pass that allows agents to explore our many attractions complimentary, so they can comfortably sell Vancouver.”

As you’ll see after reading our story, Vancouver should be an easy sell. Dubbed “Hollywood North” it’s not some sleepy little Canadian hamlet. (Heck, you know your city is hip when The National Enquirer opens an office there.) Dyer feels that with the variety of attractions in Vancouver from outdoor sports and parks to chic bistros and raging nightlife the city will appeal to families, seniors, singles and couples.

“Vancouver is suitable for every client, and with so much to offer, our city is the perfect place to enjoy a much needed vacation,” Dyer said. “Relax or be active, both are easy to do in Vancouver.”

That is, unless the paparazzi are after you. In which case, you might want to try Moose Jaw instead.

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