Hispanic Market Draws Industry Attention

NTA-ASTA Hispanic task force meets at Tianguis Turistico Mexico By: Janeen Christoff
NTA-ASTA Hispanic Business Development Task Force (from right to left): Jose Barquin, Laura Rodriguez-Verbera, Maria Gross, Steve Richer, Olga Ramudo...
NTA-ASTA Hispanic Business Development Task Force (from right to left): Jose Barquin, Laura Rodriguez-Verbera, Maria Gross, Steve Richer, Olga Ramudo and Angel Alvarez // © 2012 NTA

In a historic partnership between two travel industry organizations, the NTA-ASTA Hispanic Business Development Task Force met for the first time in conjunction with Tianguis Turistico Mexico and developed a strategic plan to capture the under-tapped U.S. Hispanic travel market.

“Because tourism creates jobs and the Hispanic market represents 16 percent of the U.S. population, there is an unprecedented opportunity for growth,” said Olga Ramudo, a member of both NTA and ASTA who chairs the task force. “NTA and ASTA are creating a home for travel professionals specializing in Hispanic travel with a ‘Mi casa es su casa’ approach.”

The Mexico Tourism Board and Aeromexico collaborated to bring the task force meeting to Tianguis.

“We are honored and excited to have hosted the first meeting of this task force in Puerto Vallarta-Riviera Nayarit, Mexico,” said Jose Barquin, director of the Mexico Tourism Board’s Miami office and a member of the task force.

The task force is comprised of a diverse number of travel professionals, including Barquin;  Ramudo; Nina Meyer, ASTA; Maria Gross, MarkeTravel International; Angel Alvarez, Rail Europe; Kirk Whisler, Latino Print Network; Jorge Cazenave, Cazenave Argentina; Guisselle Nunez, Mundi Travel/American Express; Gloria Stock Mickelson, Travel Leaders Franchise Group; Jorge Sanchez, Mena Tours and Travel; and Laura C. Rodriguez, Marina Tours and Travel. www.asta.org; www.ntaonline.com

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