Historic Hotels Grow on GDS

National Trust program expanding properties listed under its own code

Historic Hotels of America expects by the end of the year to nearly double the number of properties listed under the association's year-old GDS code. Currently, 40 properties registered with Historic Hotels of America are listed under the code HE, and the membership marketing association said it expects that to increase to 80 by the end of 2003.

The association acquired its own code for member properties last June and said last week that it has become the strongest booking channel for participating properties.

The 40 properties listed under the GDS code have a total of 4,931 rooms. Regional breakdowns include 21 in the East; 10, Central; four, Mountain and five, the West.

The five Western hotels participating in the association's GDS code are: La Playa in Carmel, Calif.; Mission Inn, Riverside, Calif.; Hotel La Rose, Santa Rosa, Calif.; The Pierpont Inn & Racquet Club, Ventura, Calif.; The Governor, Portland, Ore.

Eleven of the association's properties on the GDS code are new to the GDS system; 29 have switched from other GDS providers, said Shirley Talbert, director of marketing distribution for the association.

Historic Hotels of America is a collection of hotels selected by the National Trust for Historic Preservation for their historic integrity, architectural quality, outstanding preservation efforts and stewardship.

To qualify, hotels must be at least 50 years old, listed in or eligible for the National Register of Historic Places, or recognized locally as having historic significance.

The program was established in 1989 with 32 charter members and has grown to 200 hotels and resorts in 43 states, the District of Columbia, Puerto Rico and Canada.

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