Insight Launches Personalized Videos // © 2011 Thinkstock
Insight Vacations has launched a new personalized video promoting its tours, which travel agents can send to their clients, customized with the names of their customers interspersed throughout the presentation. The e-marketing tool is available online at no charge, and travel agents can also insert their agency’s contact details to create a unique call to action for their clients.
Insight president Marc Kazlauskas said that this was an industry first and a “fun and innovative way” to engage clients.
“The beauty of the video is that it then pulls each contact’s name and inserts it throughout the footage, resulting in a uniquely personal touch that will really capture the recipient’s attention,” said Kazlauskas.
Videos are accessible from the agent area of InsightVacations.com by clicking the “video” tab. www.insightvacations.com