From left to right: Kelly Hlavinka, managing partner, Colloquy; Susan McDowell, loyalty marketing coordinator, Kimpton Hotels & Restaurants; Maggie Lang, senior director, loyalty and relationship marketing, Kimpton Hotels & Restaurants; and Jim Sullivan, partner, Colloquy // (c) 2012 Kimpton Hotels & Restaurants
Kimpton Hotels & Restaurants received the 2012 Colloquy Loyalty Award for “Loyalty Innovation in Travel/Hospitality.”
“We’re so proud to be honored with the ‘Loyalty Innovation in Travel/Hospitality Award’ 2012 Colloquy Award as it reflects our deep commitment to a highly personalized guest experience,” said Niki Leondakis, president and chief operating officer, Kimpton Hotels & Restaurants. “Care and attention to our guest’s needs is the cornerstone of the Kimpton brand. Our employees do an exceptional job of providing genuine heartfelt care that builds an emotional connection with our guests. From the day-to-day acts of kindness and care our employees provide to the out-of-the-box rewards of our loyalty program, our goal is to offer the most meaningful and memorable experiences for our travelers.”
The award recognizes Kimpton’s InTouch Loyalty program, which differentiates itself from other point-system loyalty programs through personalized rewards. Examples of awards include a surprise year-end reward for a fly-fishing dream vacation, a private tequila tour in Mexico or a hot air balloon ride over Napa’s wine valley or other awards that recognize the guest’s preferences.
Members of InTouch also enjoy perks such as discounts on in-room spa treatments, exclusive rates, ’Raid the Mini bar’ vouchers, complimentary nights as well as Inner Circle status after eligible stays.
“The Colloquy Loyalty Awards recognize those organizations that stand apart for delivering on a promise of customer commitment, through pioneering strategies and initiatives to elevate the total experience,” said Kelly Hlavinka, managing partner of Colloquy. “Today’s winners represent the future of loyalty – an evolution from a product- or channel-focused entity to one that puts the customer at the center of its purpose.”