LOS ANGELES Leisure Travel Group unveiled a new name Signature
Travel Network at its Annual Sales Meeting and Trade Show here on
Jan. 10. The rebranding reflects the Marina del Rey, Calif.-based
consortium’s emphasis on marketing, technology and training,
according to Michelle Morgan, executive director.
In tandem with the rebranding, Signature launched a proprietary
wholesale division called Insignia Vacations. The new company,
headed by former Pleasant Holidays and Classic Custom Vacations
executive Larry Flinders, was scheduled to open its reservation
lines on Feb. 1, offering Hawaii packages.
Signature also will offer Insignia Cruise Vacations and Insignia
Hotels to members only.
“Signature is experiencing tremendous growth, adding (more than)
65 member agency locations in 2003,” Morgan said. “The Signature
name was chosen to represent who we are, what we do and how we do
For example, hundreds of travel agents at Signature’s agencies
underwent training last year for CruiseConnection, the consortium’s
proprietary cruise booking engine. And early this year, a consumer
version of CruiseConnection will be available for members’ Web
In conjunction with Princess Cruises, the consortium also
recently launched www.expertstoalaska.com, offering information and
cruise/tour packages, on its Intranet; a consumer version of the
site was scheduled to launch this month with a marketing campaign
designed to generate leads to members.
The consortium’s new, high-tech logo features a sweeping arc
representing the curve of the Earth with a single point of