LTG Gets New Name and Division

Leisure Travel Group unveils changes at its annual meeting

By: Mimi Kmet

LOS ANGELES Leisure Travel Group unveiled a new name Signature Travel Network at its Annual Sales Meeting and Trade Show here on Jan. 10. The rebranding reflects the Marina del Rey, Calif.-based consortium’s emphasis on marketing, technology and training, according to Michelle Morgan, executive director.

In tandem with the rebranding, Signature launched a proprietary wholesale division called Insignia Vacations. The new company, headed by former Pleasant Holidays and Classic Custom Vacations executive Larry Flinders, was scheduled to open its reservation lines on Feb. 1, offering Hawaii packages.

Signature also will offer Insignia Cruise Vacations and Insignia Hotels to members only.

“Signature is experiencing tremendous growth, adding (more than) 65 member agency locations in 2003,” Morgan said. “The Signature name was chosen to represent who we are, what we do and how we do it.”

For example, hundreds of travel agents at Signature’s agencies underwent training last year for CruiseConnection, the consortium’s proprietary cruise booking engine. And early this year, a consumer version of CruiseConnection will be available for members’ Web sites.

In conjunction with Princess Cruises, the consortium also recently launched, offering information and cruise/tour packages, on its Intranet; a consumer version of the site was scheduled to launch this month with a marketing campaign designed to generate leads to members.

The consortium’s new, high-tech logo features a sweeping arc representing the curve of the Earth with a single point of light.