Lake Arrowhead Resort & Spa in Lake Arrowhead, Calif., has named Gregory Roper director of sales and marketing for the lakeside property. In his new position at 162-room Lake Arrowhead Resort & Spa, Roper will lead all marketing efforts and create innovative strategies to increase sales.
Roper brings with him more than 25 years of experience in the hospitality industry. He once served as general manager of Amara Creekside Resort & Spa in Sedona, Ariz., and has held several top sales positions at properties such as L’Auberge Orchards in Sedona and Salish Lodge & Spa in Seattle, Wash. He has also worked as a director of catering and conference services, an assistant director of food and beverage and associate director of catering and senior catering sales manager.