Letter From TAW Executive Editor

TravelAgeWest.com provides agents with tools for success

By: Kenneth Shapiro

In the course of working on each issue of TravelAge West, the editorial staff speaks to scores of travel agents, and by far, the request we hear most is for information and tools that will help them sell more. These agents know that in today’s competitive marketplace, they need every possible edge in order to succeed.

With this in mind and in keeping with our mission of helping agents stay on the frontier of travel, ahead of the curve we decided to do something special with our new Web site, TravelAgeWest.com. Now, agents who log on to the site will be able to access three different types of electronic marketing tools. With these free, easy-to-use tools, agents will be able to reach out to clients with customized messages, customized information or to even just to say “welcome back” once a client returns home. The tools include Electronic Postcards, Build-a-Brochure and Electronic Newsletters (just like the one you are reading now).

For instance, an agent who specializes in Mexico can create a customized newsletter from stories found in the Mexico section of the Web site, or can E-mail a “postcard” using images of Mexico we provide. An agent can add contact information and a brief note as well.

All these tools are easy to use. Just follow the “Sales Tools” link on the site and select which tool you want to use. Then follow the simple directions for the tool you are using. You will be asked to register for the site, but don’t worry, the tools are free.

Another way to use the tools is from any of the article pages on the site. For instance if you are reading a story about Los Cabos and you decide you would like to include it on a customized brochure to be E-mailed to certain clients, just click on the “Add Article to Build a Brochure” box on the left side of the page, and your story will be collected for later inclusion in your customized brochure.

It’s a free and easy way to take your agency’s marketing to the next level.

Finally, in addition to the marketing tools, visitors to TravelAgeWest.com will be able view the content of the current issue, and access past articles and original “Web Exclusives” stories and photos that can only be found online. And to top it all off, we’re running frequent “Click & Win” contests where you have the chance to win free travel. Our current contest is for a five-night, all-inclusive stay at Sandals in the Caribbean.

So visit TravelAgeWest.com, and give the tools a try. We hope you’ll see the benefits for yourself.

Thank you,
Kenneth Shapiro
Executive Editor
TravelAge West

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