Los Angeles to Host 2012 International Pow Wow

Pow Wow, the premier travel industry convention in the U.S., is anticipated to bring a $350 million impact to the city By: Monica Poling
Mark Liberman, President & CEO, LA INC.; Mike Molina, Senior Director of Affairs, Los Angeles World Airports; Caroline Beteta, President &...
Mark Liberman, President & CEO, LA INC.; Mike Molina, Senior Director of Affairs, Los Angeles World Airports; Caroline Beteta, President & CEO, California Travel & Tourism Commission; Matthew Boone, Senior Director of Sales, Cirque de Soleil; Thomas See, Vice President Brand Marketing, Universal Studios Hollywood

In a press conference at U.S. Travel Association’s 2011 International Pow Wow, held at the Moscone Center in San Francisco, Los Angeles and California tourism officials announced that Los Angeles will host the 2012 Pow Wow from April 21-25, 2012. The citywide event will highlight an array of LA venues, from landmark hotels and cultural and entertainment attractions to award-winning restaurants and neighborhood districts throughout Los Angeles.

Larry Kurzweil, President and COO of Universal Studios Hollywood will Chair the Los Angeles Pow Wow’s Host Committee.  In addition to Universal Studios Hollywood, other event sponsors include Los Angeles World Airports, the California Travel and Tourism Commission, IRIS from Cirque du Soleil® and the Hollywood & Highland Center.

“As the host city of Pow Wow 2012, we will have the opportunity to showcase Los Angeles to some of the most influential travel professionals from around the world,” said Mark Liberman, president and CEO of LA INC. The Los Angeles Convention and Visitors Bureau. “Tourism is the No. 1 industry in the city, with international visitors making up about 20 percent of the visitor market, but accounting for nearly 35 percent of visitor spending. Pow Wow gives us the opportunity to grow our international market share.”

International Pow Wow attracts more than 1,500 international and domestic buyers from 70 countries, over 400 international media and travel suppliers and organizations from every region of the United States. With thousands of occupied hotel rooms and the Los Angeles Convention Center booking, Los Angeles’ International Pow Wow will have an immediate economic impact in 2012. Millions of dollars in future tourism are expected as a result of the bookings that take place during the five-day gathering.   In addition to the marketplace and the hosted evening events, the International tour operators and media participate in dozens of neighborhood tours which showcase the many facets of Los Angeles.

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