Luxe Hotels' founder and chairman Efrem Harkham kicks off a yearlong celebration of the brand’s 30th anniversary. // © 2013 Luxe Hotels
Thirty years ago Efrem Harkham founded the Bel Air Summit Hotel, which is now the Luxe Sunset Boulevard Hotel. Today the Luxe Hotels brand includes LWH Hotels, a representation company, as well as corporately owned and licensed properties throughout the world.
“Thirty years ago, when I first purchased the Luxe Sunset Boulevard Hotel, I never imagined that Luxe Hotels would become a globally-recognized brand that features the very best locations and a new standard of hospitality,” said Harkham. “I’m incredibly proud of how far we’ve come and excited for where we’re headed in the next 30 years.”
The brand kicked off its 30th anniversary with a luncheon in Los Angeles. Luxe Hotel will continue to celebrate the milestone with a year of events and offers including a Luxe30 contest that features a flight to Los Angeles and a hotel stay; a full day to book room rates offered 30 years ago; a 30th anniversary recipe book; a 30th anniversary art contest and more.