This month, industry veteran John Lynch took the helm of the Jamaica Tourist Board as director of tourism. Edmund Bartlett, Jamaica’s minister of tourism, made the decision after the previous director, Basil Smith, decided not to renew his contract.
"Lynch’s knowledge, experience and strength in sales makes him an ideal candidate to fill the available post," noted Bartlett. "Mr. Lynch is one of the finest marketers in the tourism business today to be found anywhere in the world. He possesses the expertise and tireless energy that we need to meet the fierce challenges facing Jamaica in the global tourism marketplace today."
Prior to becoming Jamaica’s director of tourism, Lynch worked for 16 years as executive vice president of Unique Vacations and was responsible for public relations, sales promotions and group sales. He is credited with being a major force in the development of Sandals brands worldwide. Lynch also has worked with the Jamaica Tourist Board in the past. He has served as senior manager of trade services, as a regional director based in Chicago and as a deputy director of tourism, responsible for sales, marketing and conventions as well as overseas offices. Lynch was a driving force behind Jamaica’s award-winning "Come Back to Jamaica" campaign that significantly increased visitor arrivals during his tenure.
Lynch also serves as vice president of the Caribbean Hotel Association (CHA) and chairs its marketing committee. And, he sits on the board of directors for the Caribbean Tourism Development Corporation.