Rodolfo Lopez Negrete Coppel (middle), COO of the MTB, recently met with Ken Shapiro (right), Editor-in-Chief of TravelAge West, and Dave Metkovich, Advertising Director. // © 2011 Mexico Tourism Board
At a recent dinner hosted by the Mexico Tourism Board (MTB), TravelAge West Editor-in-Chief Ken Shapiro sat down with Rodolfo Lopez Negrete Coppel, COO of the MTB, to discuss tourism south of the border.
The dinner, held at the Four Seasons Hotel Los Angeles at Beverly Hills, brought together agents, suppliers and Mexico tourism officials to preview some of the initiatives the MTB plans to put into effect this fall and into 2012.
Coppel and Secretary of Tourism Gloria Guevara Manzo assured guests that the government is well aware of the challenges Mexico’s tourism industry faces in light of security concerns with travelers. Manzo said the board plans on taking a more aggressive stance in countering what she described as often sensational media reports.
Read the full interview with Rodolfo Lopez Negrete Coppel.