Moving Forward

Often in this column I write about what readers will find in that issue’s cover story. In this case, I want to point out something that you won’t find. The story “Thailand: Fit for Kings” (page 12) covers several different properties in different parts of Thailand, but you won’t find any mention of


Often in this column I write about what readers will find in that issue’s cover story. In this case, I want to point out something that you won’t find.

The story “Thailand: Fit for Kings” (page 12) covers several different properties in different parts of Thailand, but you won’t find any mention of the 2004 tsunami. This is not an oversight. The happy fact of the situation is that the country has recovered sufficiently from the disaster so that it is possible to write a story about Thailand and not feel compelled to address that horrible event.

While there are still some areas that are rebuilding, overall tourists visiting the country will be hard pressed to notice any damage beyond a few unremarkable construction sites. Almost as important as the tsunami’s physical devastation, however, is the perception of your clients. Fortunately, that seems to have improved as well. The media focus has moved on to other hot spots and issues, and tourism numbers in the country are near pre-tsunami levels.

This year in particular is a great time to visit Thailand because of the country’s year-long national celebration, Thailand Grand Invitation. The Grand Invitation consists of a series of cultural and sporting events held throughout the country in honor of the 60th anniversary of the king’s accession to the throne. Some of the events include concerts, festivals, boat races and much more. One event not to be missed is the Royal Flora Ratchaphruek in Chiang Mai. This is an ambitious project to create an immense horticultural exposition, with rare flowers, fruits, vegetables, herbs and spices from over 30 countries. The Royal Flora Ratchaphruek (meaning “royal tree”) will take place on a 185-acre site that is being built specifically for this exposition, and organizers expect 2 million visitors to attend what will be one of the most unique events in the country’s history. The exposition runs Nov. 1-Jan. 31.

Whatever your clients’ interests, in Thailand they will find a friendly welcome, luxury accommodations, pampering spas and a wide variety of cultural activities, plus some of the most beautiful beaches in the world. It truly is a land fit for kings.

K.S.

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