British travel services company MyTravel Group began selling U.S.
operations last week, including California-based tour operator
SunTrips, CruisesOnly and hotel room consolidator World Choice
The beleaguered company, formerly Airtours, had said in
September that it was seeking to sell some of its U.S. businesses
as it restructures to cope with high costs and debt.
Many details of last week’s sales were not released, pending
regulatory, shareholder and other approvals. But the sales can be
expected to further reshape the U.S. travel industry as National
Leisure Group, Travelocity and others add acquisitions.
eResource Capital Group Inc. said its wholly-owned travel
services division, Flightserv Inc., has agreed to buy SunTrips and
VE Holdings Inc., which does business as Vacation Express in
The sale of the companies two of the largest leisure tour
operators in the United States and currently Flightserv air charter
customers was expected to close by the end of the month.
Meanwhile, National Leisure Group Inc. said it is acquiring the
U.S. cruise division of MyTravel for $110 million in cash.
The businesses operate under several brands including
CruisesOnly, CruiseOne, Cruises Inc., Ship ‘n’ Shore, Landry &
Kling, Cruises.com and Vacation Outlet. “We are thrilled about this
combination and the benefits that it will allow us to deliver to
our loyal customers and cruise line partners,” said Brad Gerstner,
president and co-chief executive of National Leisure Group.
The sale is expected to close next month.
Travelocity and parent company Sabre Holdings also stepped in to
buy a MyTravel operation, saying they will add Florida-based World
The deal, for $50 million in cash, is expected to close in the
fourth quarter. Travelocity said it will boost its hotel
distribution capability about 20 percent.