Northstar Travel Media Acquires PhoCusWright

The foremost research authority, PhoCusWright has joined the Northstar family of brands By: Monica Poling

Northstar Travel Media LLC, the leading business-to-business information company serving the travel and meetings industries (and parent company of TravelAge West) has acquired PhoCusWright Inc., the premier global travel, tourism, and hospitality research and event business.

The foremost research authority, PhoCusWright delivers industry-standard B2B and B2C marketplace intelligence. Its analysts are among the most highly regarded specialists in travel industry research and are continually sought after for speaking engagements.

PhoCusWright produces the acclaimed PhoCusWright Conference, a gathering of global travel industry leaders, visionary thinkers and innovators. Each year the conference produces the Travel Innovation Summit, where emerging technology innovators demonstrate applications, technologies and solutions that significantly impact the travel planning and purchasing process.

“The addition of PhoCusWright provides Northstar with leadership in the fastest-growing segment of travel, tourism and hospitality: the convergence of digital technology and the travel industry,” said Thomas Kemp, chairman and CEO of Northstar Travel Media. “We’re very pleased that Philip and his talented team will be working in partnership with us to grow PhoCusWright’s event and research business through marketing and content synergies with Northstar.”

PhoCusWright was founded by Philip Wolf in 1994, as the secular shift of online travel sales, marketing and distribution was unfolding. Wolf is an authority on the impact of technology on the travel industry and speaks frequently at events around the world. He will continue as chairman of PhoCusWright Inc. The company becomes a wholly owned subsidiary of Northstar Travel Media.

Northstar Travel Media serves the retail travel, meetings and conventions, corporate travel management and incentive markets with such leading publications as TravelAge West, Travel Weekly, Meetings & Conventions, Successful Meetings, Meeting News and Business Travel News. The company also produces more than 20 face-to-face business events annually.

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