Online Booking for Groups

The new firm Groople is geared toward online bookings of leisure groups

A new firm called Groople as in groups of people is geared toward online bookings of leisure groups, initially by consumers but later by agents.

Groople CEO David Loy, formerly a managing director of, noted that the GDSs neglected to develop technology to automate the booking process for the so-called SMERF (social, military, education, religious and fraternal) group market, estimated at between $18 billion and $24 billion.

Groople’s main thrust will be selling to consumers through online agencies, supplier sites and But the company is developing a desktop program for traditional agents to earn commissions on group bookings.