Peninsula Hotels Revitalizes Brand

Updates include a global marketing campaign, flagship hotel renovation and new guestroom technology By: Kelly Rosenfeld
Grand Deluxe Harbour View Suite at Peninsula Hong Kong // © 2012 Peninsula Hotels
Grand Deluxe Harbour View Suite at Peninsula Hong Kong // © 2012 Peninsula Hotels

Peninsula Hotels has launched a new program to better showcase the company’s properties, including the multimillion-dollar “Peninsula Moments” global brand campaign, renovation of its flagship hotel, The Peninsula Hong Kong and advanced in-room technology concepts.

Peninsula Moments uses photography, video and behind-the-scenes footage to highlight the brand’s properties and create an authentic sense of destination.

“As one of the world’s oldest hotel groups, Peninsula icons throughout our hotels showcase the brand’s heritage, personal service and continued commitment to inspire, surprise and delight, and these new images and videos capture this spirit perfectly,” said Peter C. Borer, chief operating officer.

The Peninsula Hong Kong recently unveiled the first phase of its room enhancement program, which features a new interior design meant to reflect the streamlined glamour of private yachts, motorcars and jets. New in-room technology enhances guest personalization, including interactive touch-screen tablets in multiple languages to personalize all room controls, full control of all in-room functions via bedside and desk tablets and wall panels, wireless connection to personal electronic devices and home office equipment and more. www.peninsula.com

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