The Corporation for Travel Promotion (CTP) has announced that veteran marketing professional Chris Perkins has been appointed chief marketing officer.
“I’ve spent the last 25 years helping brands realize their full potential,” said Perkins. “I cannot imagine a more interesting or compelling opportunity than helping to bring U.S. brands to life abroad. I’m honored and thrilled to lead the creation of a campaign that will capture the American spirit and everything it has to offer to international visitors.”
Perkins will be responsible for building and implementing all aspects of the CTP’s marketing.