Pleasant's Irwin Announces Retirement

Marty Wentzel Tim Irwin, president and chief executive officer of Pleasant Holidays, announced that he is retiring at the end of 2007. “I hope that by telling everyone I’m leaving a full year in advance, I’ll avoid the two things the travel industry dislikes most namely, change and surprises,” he

By: Marty Wentzel


Tim Irwin, president and chief executive officer of Pleasant Holidays, announced that he is retiring at the end of 2007.

“I hope that by telling everyone I’m leaving a full year in advance, I’ll avoid the two things the travel industry dislikes most namely, change and surprises,” he said.

Irwin will dedicate the next 12 months to making the leadership transition as smooth as possible. “I want to allow enough time to properly select a successor,” he said. “I also want to make sure that the great relationships our company has established throughout the industry are maintained.”

Meanwhile, he said, Pleasant will continue to concentrate on initiatives that move it forward, from technological advancements to cost-cutting. “In the past year I’ve been particularly proud of how we’ve strengthened the bench,” Irwin said. “I have a great team of vice presidents, and I’m confident in their ability to carry on once I leave.”

Irwin joined Pleasant in 2002 after nearly 35 years with the Automobile Club of Southern California. Under his direction, the wholesaler has steadily broadened its product beyond its original emphasis on Hawaii. “Two years ago we became the number one tour operator for Tahiti, and we’ve been recognized as a strong player in Mexico,” Irwin said. “We’ve known that expansion to destinations beyond Hawaii has been key to our growth.”

Under Irwin’s direction, Pleasant’s reputation has evolved from a mass market budget company to a source of higher-quality travel products. At the same time, the company has raised its level of service to travel agents, consumers and industry partners.

But when asked about his achievements at Pleasant, Irwin is quick to step out of the limelight. “All of these accomplishments have been a company effort,” he said. “I just get to take the credit.

“We’ve built on the foundation that Ed and Lynn Hogan laid down when they started Pleasant,” Irwin said.” I’m confident the future president will do the same.”

Don’t expect Irwin to disappear from view when he steps down from his Pleasant post next December. “The travel industry is a very important part of my life,” he said. “I see it as a peacemaking industry, and I want to find ways to remain involved in that aspect of it.”

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