Positive Attitudes Toward Travel on the Rise

February’s travelhorizons survey provides a positive outlook for the travel industry By: Kelly Rosenfeld
A new survey shows positive attitudes toward travel reaching pre-recession levels. // © 2013 Thinkstock
A new survey shows positive attitudes toward travel reaching pre-recession levels. // © 2013 Thinkstock

The recently released travelhorizons survey indicates that Americans’ attitudes toward travel are now more positive than the score recorded just prior to the Great Recession. Conducted by the marketing services firm MMGY Global, the study surveyed 2,300 active travelers.

The Traveler Sentiment Index (TSI) is a derivative of six factors that measure Americans’ attitudes toward travel. This February marked the first time the TSI has surpassed the pre-recession benchmark score established in March 2007. The report also revealed that an estimated 57 percent of all U.S. adults (136 million people) plan to take at least one leisure trip over the next six months.

Other findings indicate that 25 of the 27 financial factors that influence the demand for leisure travel services either declined or remained unchanged from February 2012. In addition, customer satisfaction in airlines, lodging companies, rental car companies and cruise lines are up, and business travel intentions displayed a five-point boost, with 20 percent of respondents intending to take at least one overnight business trip in the next six months. www.mmgyglobal.com

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