SAT Honors Trade Partners

South African Tourism launches the Ubuntu Awards in New York City

Ubuntu Awards // (c) 2010 SAT

Greenberg (left) with representatives from South African Tourism

South African Tourism (SAT) honored its trade partners with their first annual Ubuntu Awards during a reception at the Plaza Hotel in New York City on April 6.

“We created the Ubuntu Awards to show our appreciation for the invaluable support we receive from our trade partners,” said Sthu Zungu, president of South African Tourism, North America. “It is important to recognize their contribution to the success of our industry, and the critical role that they play in enabling us to achieve our goal of making South Africa the premier destination for business and leisure tourism.”

There were three special categories. Robert (Bob) Whitley, president of USTOA, received the Dynamic Industry Leader Award, in recognition of the integral role he continues to play in helping South African Tourism reach its goals by being a huge proponent of their marketing initiatives. Micato Safaris received the Best Trade Event award for their annual trade breakfast at the Virtuoso Travel Mart; and Dave Herbert, managing director of African Travel received the Lifetime Achievement Award.

Noted travel expert and special guest Peter Greenberg was on hand to emcee the awards ceremony, and kept the proceedings moving with his witty repartee. South African soloist Lorraine Klaasen and her quartet provided the entertainment for the evening.