Signature Travel Meetings Report Strong First Quarter

Cruise market, as well as incentive, group and corporate travel, are ahead By: Megan Brickwood
Europe promises year-over-year sales growth as a result of pent-up demand. // © 2011 photos.com
Europe promises year-over-year sales growth as a result of pent-up demand. // © 2011 photos.com

Signature Travel Network recently met with its member owners in six major cities, including Los Angeles, San Francisco and New York, to determine the strength of first-quarter sales. According to meeting reports, travel sales have increased in several areas, especially the luxury segment. Despite challenges in Mexico, Cancun shows modest growth, while Hawaii and the Caribbean are steadily rebounding from last year’s sales. Europe promises year-over-year sales growth as a result of pent-up demand.

Additionally, cruises for 2012 are ahead of last year’s sales, and Signature members unanimously cited increases in incentive and group travel, as well as corporate travel, which is currently driving year-over-year hotel sales.

With total gross annual sales now over $5 billion across the network, Signature’s collective buying power has increased. As a result, the company recently welcomed 17 new members, 34 new locations and an additional $1 billion in gross annual sales for 2011. Signature’s membership has now grown to 375 retail locations throughout the U.S. and Canada, owned and operated by 201 member agencies. (www.signaturetravelnetwork.com)
>