Bill Smith will join Virtuoso as vice president of cruise sales and exclusive product starting this month.
"We are honored to have someone of Bill's caliber joining our team," said Matthew D. Upchurch, CEO of Virtuoso. "He brings the expertise and connections that come with more than 30 years of industry experience as well as a deep understanding of our network."
Smith's leadership has been recognized throughout the industry with multiple awards over the years. Prior to joining Virtuoso, he was senior vice president of sales and marketing for Crystal Cruises.