Digital media and marketing company SpaFinder Wellness has appointed Mia Kyricos its chief brand officer. In this newly created position, Kyricos will lead worldwide branding initiatives and oversee all arms of marketing, including research, public relations and internal communications. She will also work to help develop the company’s global reach as it strives to establish itself as a wellness authority.
“With her strong background and education in hospitality, wellness and brand marketing, Mia brings an incredible wealth of knowledge,” said Pete Ellis, CEO and chairman of SpaFinder Wellness. “She is a perfect fit for the future direction of our company. A huge plus is the respect she has earned from executives around the world, and there is no doubt she will be a tremendous asset as we grow our global position.”