TravelAge West Editor-in-Chief Ken Shapiro (left) met with Sandals' founder Butch Stewart at a luncheon to celebrate the resort company's 30th anniversary.
Last month, Sandals' founder and Chairman, Gordon "Butch" Stewart, stopped in Los Angeles to meet with agents and the media as part of a West Coast trip to celebrate the 30th anniversary of the iconic resort brand. Stewart, along with his son and Sandals' CEO, Adam Stewart, and other company representatives shared stories about Sandals' early days and its future endeavors before blowing out the candles on a special cake made for the occasion.
"I used to be in the air conditioning business," Stewart told the crowd, "and my business strategy was simple -- do whatever it takes to make the customer happy, no matter what. That's the same philosophy we put into practice at Sandals, and it has served us well for 30 years."
Stewart also talked about Sandals' strategy of developing key partnerships with iconic personalities and premium brands over the years, such as Sesame Street, Martha Stewart Weddings and Greg Norman, who is an exclusive partner at the new Emerald Reef Golf Club at Sandals Emerald Bay, Great Exuma, in the Bahamas. This year, Sandals will debut two new, week-long Greg Norman Champions Golf Academy sessions, June 11-18 and Dec. 1-8, at Sandals Emerald Bay.
Sandals will be celebrating its anniversary throughout the year with special events and offers.