American Airlines has announced the initial phase of its Entertainment On Demand launch — an inflight streaming video product. The brand-new, innovative inflight entertainment option for customers is available onboard its entire fleet of 15 Boeing 767-200 aircraft and powered by in-flight Wi-Fi provider, Gogo. American is the first North American airline to offer inflight streaming video, which enables customers to wirelessly stream content, such as movies and television shows, from an in-flight library to select types of Wi-Fi-enabled laptops during flights.
“We’ve been deeply involved in developing the concept of streaming video with Gogo, as part of our vision of continuing to elevate the travel experience by pushing the envelope with our inflight entertainment offerings,” said Rob Friedman, American’s vice president of marketing. “We continue to execute this strategy and lead in this space by making prudent investments in innovative, cutting-edge technologies. During this initial phase of launch, Entertainment On Demand allows customers to access content through select personal Wi-Fi-enabled laptops and, in the coming months, Gogo intends to make tablets and other devices available for use with the product.”
Entertainment On Demand is now primarily available onboard American Airlines transcontinental flights between New York JFK and Los Angeles and JFK and San Francisco — for the introductory price of $0.99 per television show and $3.99 per movie. Customers do not have to purchase in-flight Wi-Fi to utilize Entertainment On Demand. Using their own compatible personal Wi-Fi-enabled laptop, customers can simply click on the Entertainment On Demand banner on the inflight Wi-Fi homepage, select a movie or television show from the popular titles housed in the content library, create an account or log in, enter the form of payment and click “rent.”