Survey: Clients Getting Back to Travel Mode

Travelocity study reveals nearly 90% of respondents have taken a trip since Sept. 11

Nearly a year after the events of Sept. 11, a new phone study of Americans commissioned by Travelocity indicated that the public’s appetite for out-of-town travel remains strong. While 25% of those surveyed said they avoided travel immediately after Sept. 11, nearly 90% have taken a trip since then.

In addition, ongoing concerns related to personal safety and security, though prevalent immediately following Sept. 11, have significantly diminished. While 14.4% of those surveyed cited “concerns for their personal safety” as the reason for avoiding travel immediately after Sept. 11, only 2.6% still feel that way.

At the same time, 78.6% of respondents believe the level of safety when traveling is about the same or better than it was immediately following Sept. 11.

The poll, a random phone survey of 1,000 respondents independently conducted for Travelocity by Telenation, was completed in early August. Complete survey results broken out demographically by region, gender and households with children can be found at ber11poll.

“While the airline business is down from a year ago, what we’re now seeing in the industry reflects more upon the current state of the economy and cutbacks in business travel spending rather than a fear of flying,” said Sam Gilliland, president and chief executive officer of Travelocity.

By the Numbers

Other survey results include:

" Most travelers were unaffected by Sept. 11 events or have returned to earlier levels of comfort when flying.

" 44% were unaffected.

" 27.9% were nervous at first but now feel the same as before.

" 15.7% are still very nervous about flying, though they continue to do so.

" 4.1% are still too afraid to fly.

" 3.8% are more determined than ever to fly.

" Respondents from the West most likely avoided travel right after Sept. 11 because of concerns for personal safety.

" Those from the Northeast and Midwest avoided travel during the same time period due to the unpredictability of flight schedules.

" Overall, government-issued security alerts have not played a major role in consumers’ travel-related decisions. In the Northeast, 63.1% were not affected, 61.7% were not affected in the West, and 58.3% were not affected in the Midwest.