Tauck is targeting boomer-aged travelers with its newest product, Culturious.
Tauck is targeting boomer-aged travelers with its newest product, Culturious. Last week, Tauck launched its Culturious Web site and brochure and began accepting Culturious bookings.
Culturious itineraries involve active, immersive activities in smaller groups and with an in-depth, regional focus. Like its itineraries, the new Culturious Web site is highly interactive and includes destination-specific videos, zoomable Google maps, consumer message forums and profiles of local experts. The new 44-page brochure is being distributed to agents and consumers.
"It’s been very exciting to get the word out to agents and consumers about the new Culturious trips," said Tauck CEO Dan Mahar, "and we’ve been very encouraged by the enthusiastic response we’ve seen."