Among the many outstanding stories in this issue, I would like
to call your attention to the first installment of our new
Technology feature (page 14). This column will run every other
issue and is designed to bring you an insider’s guide to the
technological topics and products that relate to our industry.
While you might be able to get the latest tech news in other
publications, our goal is to bring you the story behind the story.
Not just what is happening in this very important field, but why it
is happening and what it will mean to your business. In future
issues look for honest, hands-on tests of new Web sites and
products; interviews and “explainers” with key industry insiders;
and an examination of trends to watch that will help you stay ahead
of your competition.
Of course, we will also practice what we preach, with special
online-only features related to the Technology page available at
The West has always been a source for innovation, especially when
it comes to technology. As Westerners we’re proud of that
tradition, and we hope this feature will help travel agents in our
region continue to be the most tech-savvy agents anywhere. With
this new Technology page we will guide you past the
change-for-change’s-sake flavor of the moment, to get to those
technological products and topics that will really help your
business become more efficient.
As always, we welcome your comments on issues to cover and sites
and products you would like us to test. (Send e-mails to
firstname.lastname@example.org.) Let us do the work for you, after all,
what could be more efficient than that? K.S.