The Next Discovery

As we go to press, I’m about to leave on a trip to Thailand with EVA Airlines. As I’ve been preparing for this trip (and doing the many little things one needs to do before leaving), I realized how much the excitement and nervous energy of traveling has its roots in the thrill of discovery of not knowin


As we go to press, I’m about to leave on a trip to Thailand with EVA Airlines. As I’ve been preparing for this trip (and doing the many little things one needs to do before leaving), I realized how much the excitement and nervous energy of traveling has its roots in the thrill of discovery of not knowing exactly what will happen tomorrow, of not knowing what you may wake up to see. It’s a feeling that’s in direct opposition to the way most of us live our everyday lives.

It seems to me that this confronting of the unknown is an important part of what makes travel such a great adventure. For those of us in the industry, it’s easy to forget or overlook that excitement, but I believe appreciating that thrill is essential to helping your clients have the best trip possible.

This issue’s cover story, “The Other Europe” (page 20), is all about discovery. This is not the Europe we’ve visited, read about and seen in movies all our lives. This is the Europe of castles and mosques, of counts and grand bazaars, of green rolling hills that seem unconcerned with modern life. It is the Europe that many American families came from the Old Country we used to hear our grandparents and great-grandparents reminisce about when we were children. It is more exotic than many parts of Western Europe; less expensive; less commercialized; and, perhaps most important, more inviting to the imagination and open to the thrill of discovery.

For all these reasons, and undoubtedly many more, tourism to this region is growing dramatically, and it is certainly time to take a closer look at the Other Europe. K.S.

Adventure Travel JDS Africa Middle East JDS Destinations
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