Travel agents who are on the fence about refocusing their
businesses in these troubling times can learn about new sales
opportunities during educational seminars at the TravelAge West
Trade Show in Las Vegas June 5-8.
Themed “Trek to Success: Finding Your Niche,” the weekend show
will feature general sessions with industry experts, educational
seminars, trade show exhibits, and regional fam trips to help
agents sell to distinct markets.
New this year is a Consultants Corner, where agents can meet
privately with more than a dozen industry representatives from such
business areas as technology, human resources, marketing and
Educational seminars include:
" “Target: The Next Generation.” This panel will cover how
agents can, and must, reach out to the Internet generation;
" “Selling Fun to a Troubled World.” This session will look at
how to balance the fear and fun of travel. It will teach agents how
to face the psychological challenges and make traveling comfortable
for their clients;
" “Cruising Niches.” Moderated by TravelAge West Cruise Editor
Theresa Norton Masek, this panel will provide insight on selling
specialty cruises and how to tap new markets for mainstream
" “Reaching Home-Based Agents.” NACTA’s Joanie Ogg discusses the
dos and don’ts of setting up shop at home;
" “Marketing Ideas That Work.” Holland America Lines’ Dave
Stockert has a million low-cost marketing tips. He will share some
of them with the agent audience.
Show registration is priced at $145, which includes admission to
all seminars, workshops, exhibits, meals and fams.
Hotel and air packages are available through America West
Vacations. Room rates at the Las Vegas Hilton are $85 per night,
For information on how to register for the TravelAge West Trade
Show see page 20, or log on to www.TravelAgeWest.com.