Trade Show Keeps Agents Updated

Las Vegas conference offers valuable educational, niche and product seminars

Travel agents who are on the fence about refocusing their businesses in these troubling times can learn about new sales opportunities during educational seminars at the TravelAge West Trade Show in Las Vegas June 5-8.

Themed “Trek to Success: Finding Your Niche,” the weekend show will feature general sessions with industry experts, educational seminars, trade show exhibits, and regional fam trips to help agents sell to distinct markets.

New this year is a Consultants Corner, where agents can meet privately with more than a dozen industry representatives from such business areas as technology, human resources, marketing and law.

Educational seminars include:

" “Target: The Next Generation.” This panel will cover how agents can, and must, reach out to the Internet generation;

" “Selling Fun to a Troubled World.” This session will look at how to balance the fear and fun of travel. It will teach agents how to face the psychological challenges and make traveling comfortable for their clients;

" “Cruising Niches.” Moderated by TravelAge West Cruise Editor Theresa Norton Masek, this panel will provide insight on selling specialty cruises and how to tap new markets for mainstream cruising;

" “Reaching Home-Based Agents.” NACTA’s Joanie Ogg discusses the dos and don’ts of setting up shop at home;

" “Marketing Ideas That Work.” Holland America Lines’ Dave Stockert has a million low-cost marketing tips. He will share some of them with the agent audience.

Show registration is priced at $145, which includes admission to all seminars, workshops, exhibits, meals and fams.

Hotel and air packages are available through America West Vacations. Room rates at the Las Vegas Hilton are $85 per night, single/double.

For information on how to register for the TravelAge West Trade Show see page 20, or log on to